Smart UX design that prioritizes traveller convenience at De Lijn

Every day, De Lijn transports thousands of passengers. To make their services more user-friendly, both digital and physical communication needed to be streamlined. The challenge? Creating a consistent user experience across platforms and audiences.

We reinforced De Lijn’s internal design team with one of our UX/UI experts. She designed new bus stop displays and ensured they were seamlessly integrated into the app and website. On top of that, she developed an overarching design system that helped web and mobile teams collaborate more efficiently. User research and testing played a key role in guiding the right design decisions throughout the process. The result? Less confusion for travelers and smoother collaboration within De Lijn.