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Smart UX design that prioritizes traveller convenience at De Lijn

Project overview
Thanks to a brand-new design system, De Lijn’s digital experience is now more consistent and intuitive than ever.
(Project overview)
Client question
Every day, De Lijn transports thousands of passengers. To make their services more user-friendly, both digital and physical communication needed to be streamlined. The challenge? Creating a consistent user experience across platforms and audiences.
Our impact
We reinforced De Lijn’s internal design team with one of our UX/UI experts. She designed new bus stop displays and ensured they were seamlessly integrated into the app and website. On top of that, she developed an overarching design system that helped web and mobile teams collaborate more efficiently. User research and testing played a key role in guiding the right design decisions throughout the process. The result? Less confusion for travelers and smoother collaboration within De Lijn.
Client
De Lijn
Service
Consultancy
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Testimonial
"De Vlaamse Trainersschool (VTS) werkt al meer dan 12 jaren succesvol samen met RMDY voor de ontwikkeling van haar mobiele applicatie. Intussen bezig aan de ontwikkeling van versie 9.4 en dus continu in verandering en evoluerend maar altijd met 3 constantes: kwaliteit, duidelijk kader en flexibiliteit."
Frederik T.
VBT, SPORT vlaanderen
Contact Us

Ready to take the next step?

Let us know how you want to grow. And together we’ll explore what works.

RMDY NV
+32 3 450 86 42
Veldkant 35A, 2550 Kontich
info@rmdy.be
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